Gap Analysis: Global CommunicationsTrust across the entire telecommunications industry is declining. Shareholders are realizing diminishing returns on their investments and have doubts about the industry's ability to regain past levels of profitability. Telecom companies are suffering losses due to high competition for consumers' dollars. Cable companies were allowed to enter the market to provide a single-vendor solution for television, broadband Internet, and two-way voice communication. Global Communications' leadership faces the challenge of turning the previous three years' declining profits into gains. Situation AnalysisIdentification of Problems and OpportunitiesIncreased competition and reduced shareholder confidence has had a large negative impact on Global Communications' stock value. Over the past three years, its stock price has fallen from $28 per share to $11 per share. This 59% loss of shareholder value has minimized confidence in the company and exacerbated the telecom industry's overall financial problems. The senior leadership team has two policy changes in the works to help reverse the company's decline and get back on track. to prosperity. The first is the introduction of new and more advanced communications services aimed at small businesses and individual consumers. These include wireless Internet access via telephone or personal computer, video, and remote network access via a virtual private network (VPN) to the company's mainframe. Second, the senior management team has identified measures that will improve the bottom line. To support these initiatives, the company plans to implement aggressive marketing in...... middle of paper ...... End Goals The company has a method of communicating information to employees with minimal chance that barriers interfere. This will be accomplished within a month. The result will be measured through employee surveys. The company will communicate proposed changes to policies affecting union employees to the union liaison during the exploratory planning phase in order to obtain full information regarding the change. This will begin immediately and will be measured quarterly by interviews with union leaders. The company will retain most of its intellectual capital by implementing retention bonuses. This will be communicated personally by all supervisors to their subordinates to encourage willingness to accept changes in assignment; This will be measured by the number of HR staff. This will happen at the same time as the outsourcing announcement.