Public trust is expressed and gained meaning in the administration and performance of conservation and interpretation activities. Public trust refers to public management and service. It ensures that heritage can be passed on to future generations. This essay will examine how the conservation and interpretation of heritage, both tangible and intangible, builds public trust in museums, archives and historic places. It will examine conservation, stewardship and visitor policies that encourage and maintain public trust. Before discussing public trust, this essay will define the key terms used in the subsequent discussion: conservation, preservation, tangible heritage, and intangible heritage. Conservation refers to “the act of safeguarding and protecting heritage resources” (Study Guide: HERM301, 2013, 10). Conservation refers to the specific actions taken to achieve conservation (Study Guide: HERM301, 2013, 10). Tangible heritage refers to art, archives, buildings, archaeological data, artefacts, landscapes and environments that have historical and cultural value (Study Guide: Herm301, 2013, 6). Intangible heritage refers to cultural traditions, practices and languages. It can include music, dance, stories, feelings, and ways of life of the culture (Study Guide: Herm301, 2013, 6). It also refers to how the culture may treat its own tangible heritage, for example practices surrounding artefacts, such as menstrual taboos and proximity to other artefacts. It is important that all heritage management institutions work to conserve and preserve both tangible and intangible heritage. Conservation is a responsibility of heritage management (Rypkema, 2006, 36). Preserving tangible and intangible cultural heritage and p...... middle of paper ...... Unit 1 pp. 4-15.Daibard, Jacques1985 Building a cultural identity. Canadian Heritage 10, no. 5: pp. 2-4Edson, Gary and Dean, David1994 Chapter 1, Museums and Communities. In the Museum Manual. London and New York: Routledge, pp. 3-12, Gurian, Elaine Heumann 1985 A Blurring the Boundaries. Curator 38: 31-37.Lewis, Geoffrey2004 The role of museums and the professional code of ethics. In Running A Museum: A Practical Handbook, Paris: International Council of Museums (ICOM), pp. 1-16.Rypkema, Donovan2006 Heritage and Sustainability: Lessons Learned in America - Highlights of Donovan Rypkema's closing remarks from the HCF 2005 conference. Heritage 9, no. 2: pp. 34,36Weil, Stephen E.1990 The museum's own activity: ideas or things? Rethinking the Museum and other meditations. Washington: Smithsonian Institution Press, 1990, pp. 43-56.