Chapter 4:1. Case study: 1, 2 and 3:1. Two possible target markets for Gizmo could be students and professionals. I think the marketing strategies for each would be relationship marketing because with phones you typically have service support with two-year contracts. However, with students it may be more of a transactional marketing, as they may not want to hold on to the Gizmo as long as professionals. If large quantities are sold, prices of the Gizmo may be marked down, however, if fewer than expected are sold, prices may be higher. The Gizmo would be convenient for these particular target markets as they would provide access to their educational or business needs.2. Pursuing more market segments could improve customer size, market area, and product line. This market segmentation makes it much easier to economically meet customer expectations. I think orange should pursue more market segments as it would create better customer groups based on productivity, this is an important role in SCM.3. Some advantages of going with an exclusive distributor would be that the supplier orders retail strategies or that the supplier has control of the distributor. Another advantage would be that a product (smartphone) could not be found anywhere, but only at the retailers to which the distributor ships it. A disadvantage of dealing with an exclusive distributor would be that they would not be able to keep up with production if demand for the product was greater than they thought. The target market for selling a smartphone would be the younger or more tech-savvy group. Selecting an exclusive distributor could be a bad decision because simply hiring someone local or nearby doesn't mean... half paper... and delivery offers for draft drinks, larger packs and single serve offers. With each of these, customer needs and competitive offerings can be satisfactorily varied to allow for a clear product-market focus. Customer relationship management involves overseeing interactions with companies and customers to improve effectiveness. The idea of ​​CRM is to keep customers coming back. Amazon.com is an example where I have encountered CRM. I do a lot of shopping online; especially during the holidays and Amazon is one of my favorite sites. In the adverts, "things I might like" constantly appear next to the selected items because they know what I'm looking for and what I'm buying. I also receive other advertisements for items found on Amazon and sold on Amazon that I may like via email and pop-ups. Sometimes the things that appear are actually what I need or am looking for.