"Regardless of technological changes, the market for well-crafted messages will always have an audience" (Steve Burnett). Communication begins with an attitude and ends with knowledge. Defining communication is a process of understanding our experience with the use of verbal and nonverbal messages (Beebe, Beebe, & Ivy, 2007; Ivy & Wahl, 2009; Regenbogen et al., 2012), then choosing the best way to communicating with an audience or another person has its advantages and disadvantages, such as choosing demonstrative communication, a non-verbal way of communicating that is like a support for verbal communication (Boosting your image, 2006). So the sender's tone, kinesics, facial expression, and eye contact measure how the recipient interprets the information provided. Kinesics is the process recognized in nonverbal communication as a person's body language along with the way they carry. themselves (Wahl, S. 2014). The way a person behaves can be considered self-efficacy, which is a person's confidence in their ability to perform a specific behavior or produce a desired outcome (Feldman, 2013). A person's body language has a lot to do with their level of self-efficacy. Consider the many companies with many people who have different characteristics. In each of these characteristics there is an attitude, which is evident when reading the body language. An attitude is not always defined as bad; it might be a good attitude. For example, the body language of a person with poor posture can show that the person is unsure of themselves, while good posture can show confidence. A firm handshake can give a great first impression of a person, and a we...... middle of paper ......ideal when looking at nonverbal communication, however this is the beginning. Likewise, when communicating with an audience, people watch and listen. Even so not all signs will be the same for every individual. Getting to know that person and questioning them about the signals in question will get you the right answer. Works Cited Body Language, 2014. Mind Tools, Essential Skills for an Excellent Career. Retrieved from; http://www.mindtools.com/pages/article/Body_Language.htm Chapter 4: Empowering Your Message with Body Language. (2006). Bloomsbury Business Library - Make great presentations (pp. 35-46). A&C Black Publishers Ltd.Feldman, R.S. (2013) Psychology and Your Life (2nd ed.). New York, NY: McGraw Hill. Quintanilla, K., & Wahl, S. (2014). Business and professional communication: Keys to workplace excellence (2nd ed.). Los Angeles, CA: Sage.