In one minute, they take the audience on a roller coaster of emotions by showing the story of an insecure young teenager who has just experienced a major tragedy. We've all lost a loved one, we've all felt like the whole world was on our shoulders, we've all felt alone, and we've all been at a critical moment where we've felt the pressure to succeed. We feel sadness with him when we see him eating alone and suffering during the grieving process. Having developed a "relationship" with Daniel, we all "root" for him as he walks out onto the baseball field for the big game. We feel anxiety and adrenaline with him as he steps to the plate in the bottom of the ninth inning. And we all get the ecstatic feeling of victory as Daniel saves the day and is later seen expressing happiness with his teammates and friends. Just when advertising leaves the public satisfied, we are called to act to help save youth sports. Dick's Sporting Goods does a fantastic job in this advertisement to inform and persuade the audience. It is effective in connecting ethical and emotional feelings in imploring its viewers to take action by donating to the retailer's foundation, which aims to save young athletes in trouble.