Top YouTube experts and reviewers dictate how customers interact with your brand. Be willing to keep them honest. Research and seek ways to collaborate with influencers. Invest in your people. Employees are the most important assets of an organization. Their performance determines business growth. Therefore, practice employee evangelism. Make customer engagement a responsibility for all team members. Specify everyone's roles in ensuring profitable relationships with customers. Your workforce is an extension of your brand personality. If employees are valued, brand influencers will notice the investment. Ambassador Programs Brand ambassadors humanize your brand. Create a community. Let your customers see how their colleagues benefit from your services. They will be inspired to communicate and share success stories. Brand ambassadors should be genuinely interested in your company. They should have the time and passion to engage wholeheartedly in expressing how your brand makes a difference in people's lives. To develop a sense of community, host an event or party for ambassadors to meet one