, Forbes, viewed 9 August 2015, Jain, R 2014, Role of creativity in digital advertising and marketing, Shootorder, viewed 9 August 2015, Heffernan, M 2015, Woolworths ads not so cheap, but Coles ads go down, down, The Sydney Morning Herald, viewed 9 August 2015, Ricki 2014, ALDI puts a new spin on price comparison ads in new campaign "liked" via BMF Sydney, Campaign Brief, viewed 10 August 2015, Down Down Big Red Hand Guitar (Extended Version) - Coles TV Ad, July 2012, viewed 10 August 2015 < https://www.youtube.com /watch?v=GdV4pr4frd4>Woolworths The Fresh Food People, June 2012, viewed 10 August