Industry leader, Goodyear aims to reduce environmental impact throughout the entire manufacturing lifecycle by analyzing material sourcing through manufacturing, logistics and end-of-life tire management life. The company's environmental impact reduction strategy consists of optimizing materials. They want to explore the use of reusable materials while promoting reusability by increasing the recyclability of these materials. In fact, the company has committed to reducing water consumption by 15% and reducing the solvents used by 80% to a minimum. Goodyear is also working to have zero waste to landfill because all factories will cut, reuse and recycle production methods. They are also improving energy efficiency by 10% and working on innovative new approaches that will use green electricity and cogeneration. Additionally, Goodyear is working to reduce emissions from supplies and raw materials at every stage of the product life cycle. The company will test carbon emission reduction and cost-effectiveness that takes into account product design, low rolling resistance tires, as well as greenhouse gas emissions reduction with other