The internal and external factors have been examined for a better understanding of the factors impacting Starbucks and their decision on the entry mode of hiring local Tata distributors to help the expansion into India. Starbucks' marketing strategy in foreign market is a mix of standardization and adaptation in foreign markets for easy expansion. Works CitedArcher, P. (n.d.). How Starbucks made coffee history. Retrieved 8 10, 2015, from www.ebitch.com: http://www.ebitch.com/coffee_giant/16859/Aron O'Cass, Liem Ngo, The University of Newcastle. (n.d.). International Market Entry Mode Strategy: A Regional Perspective Within the Country. Retrieved October 8, 2015, from www.anzmac.org: http://www.anzmac.org/conference_archive/2008/_Proceedings/PDF/S18_/Ocass%20%26%20Ngo%20S10%20JS%20P1%20.pdfBlake , L.J. (2014, 1 1). STARBUCKS HOW TO DELAY? THE STRATEGY BEHIND STARBUCKS' ENTRY INTO INDIA. Retrieved 8 10, 2015, from //.web.a.ebscohost.com: http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=3&sid=504e8688-b3ed-443f-98ef- c8afa53837e7% 40sessionmgr4001&hid=4101Grant, R. M. (2014). Analysis of contemporary strategy, edition of texts and cases. In R. M. Grant, Contemporary Strategy Analysis, 8th edition (pp. 4-30). Chennai: