The way they label toy isles, color schemes, and advertising affect the gender labels seen in corporate stores. Recently stores across the nation are taking a stand on gender labeling and focusing more on reducing stereotypes. In a recent article I read, stores like Toys R Us and Target decided to take a step back from the overuse of their “gender-specific kids marketing strategies” (Robb). This shows that the problem of gender stereotypes is recognized and that change is underway