Objective of the study• To study the SWOT analysis of Apple Inc.• To study the growth of Apple Inc. compared to its market share.• To do the financial analysis of Apple Inc.• To Study the financial performance of Apple Inc. Ratio Analysis of Apple Inc.1. Liquidity measures.current assetsA. Current ratio = ----------------- current liabilitiesCurrent ratio (2009) = 2.74Current ratio (2010) = 2.01Current ratio (2011) = 1.6Current ratio (2012) = 1.49Graph -1.1Interpretation:Measure liquidity through the current ratio, with 2.74 in the year 2009, 0.74 above the standard, with the decline in the following year exactly meeting the standard at 2% in the year 2010, and a sharp decline in the year 2011-2012 compared to its standard. Resulting in a decline in the company's ability to meet daily operating expenses. Current liabilities from 2009 to 2012 increased by 27.03 billion, while investment in current assets only increased by 26.09 billion, which causes the current ratio to decrease. To address this problem, the company should invest more in current assets and reduce current liabilities.Current assets - inventoryB. Quick Ratio = --------------------------------Current liabilitiesQuick Ratio (2009) = 2.70Quick Ratio (2010) = 1.96 Quick Ratio (2011) = 1.58 Quick Ratio (2012) = 1.47 Chart-1.2 Interpretation: Same as the current ratio, the Quick Ratio of Apple Inc. is decreasing from the year 2009 to 2012 from 2.70 to 1 ,74, which can cause problems for Apple Inc. . to meet its short-term obligations.C. Net working capital = current assets - current liabilities Net working capital (2009) = 20.05 B...... middle of the paper...... industrial giants like Microsoft, Nokia or even Samsung without a doubt, are the presentations . • Apple is self-sufficient and creates its own internal components for the core of its computers: this is one of its strengths. • The growth rate, according to Gartner, exceeds all other computer manufacturers and places Apple in fourth place overall by market share. • Based on the analysis performed, Apple Inc. is financially healthy and strong. The company's growth has been extraordinary over the past five years. • Apple is only able to finance its operations with current liabilities. Its financial structure is exceptional with 100% capital. Apple Inc. has no long-term debt, which makes the company very financially independent.• Apple has substantially improved its key profitability indicators. In terms of ROA, ROE and profit margins, Apple has strengthened financially.