According to Taylor, culture is defined as a complex whole that includes knowledge, beliefs, arts, morals, laws and customs and any other capabilities acquired by man as members of society. Anthropologists like Hertzkorits define it as a man-made part of the environment. Kluckhon and Kelly define culture as everything that is a historically created design for living explicitly and implicitly, rationally and irrational, that exists at any given moment as potential human behavior. The first meaning presents culture as an idea and a realm of observable phenomena of things and events out there in the world. The second meaning, however, sees culture as an organized system of knowledge and beliefs on the basis of which people structure their experiences, formulate facts and choose the alternative. Various print and non-print sources have been used to promote the concept of cultural relativism and ethnocentrism. This article therefore explores specific books and videos and how these sources of information have been used to promote these concepts of culture. Outline specific quotes and use the art of paraphrasing to outline how this was advanced. First, ethnocentrism comes from the word ethnic. Thus ethnocentrism is the tendency to view one's own culture as superior and to apply one's own cultural values ​​in judging the behavior and beliefs of people raised in other cultures. Ethnocentrism is generally considered universal. This is because it tends to strengthen social solidarity, sense of value and community among people who share a common culture. People wherever there are familiar explanations, opinions and customs are true, right and moral. In this regard people consider dif...... half of paper ......curated since the subject of anthropology is expert in everything that human beings do. Anthropology, like any social science, studies the distinctive forms of human relationships and the great achievements of human culture, but we are always concerned with everything in all places. In conclusion, it is necessary to preserve cultural rights. Cultural rights are group rather than individual rights. These include the ability of groups to preserve their culture considered positive, to raise children, to continue to use languages ​​and not to be deprived of their economic base. There has also been a growing notion of indigenous rights. The concept has emerged in all attempts to preserve the cultural basis of any society, its fundamental values, beliefs and principles. References Nelofer, Pasira. A bed of red flowers: in search of my Afghanistan. New York: Free Press,2005