Topic > The cultural impact of Americanization: the...

According to cultural anthropologist Joana Breidenbach (1999), globalization takes precedence over the importance of locality, which causes “a number of practices traditional, entire ways of life and worldviews disappear.” To illustrate this, he explains, “the special fishing techniques of the Inuit have been forgotten and it is estimated that only 10% of the more than 6,500 languages ​​spoken today will survive.” This indication presents a direct correlation between globalization and cultural homogeneity, since without the segregation of cultural norms and customs, diversity – although it seems to increase with globalization – risks becoming non-existent. Political scientist Philip Legrain provides an impartial research analysis that illuminates this position, explaining the pros and cons of globalization. In his scholarly article, “Cultural Globalization is Not Global Americanization” (2003), he contrasts the proponent's belief that globalization is “globalizing American culture and American cultural icons” with the anti-globalization argument that “the The buzzword in global marketing is not to sell America to the world, but to bring a kind of market masala to everyone in the world. …globalization does not want diversity; on the contrary,” yet both arguments essentially illuminate the same idea of ​​cultural homogeneity. Whether globalization is selling American culture to the world or enabling interconnection between different cultures, the line that distinguishes one culture from another is becoming increasingly