Topic > Corporate Social Responsibility

Large companies play a key role in the development of society and the environment due to the high demand for marketing the products they offer to meet certain standards of service and product quality to their customers. However, these companies also have a responsibility to engage in corporate social responsibility (CSR). The practice of CSR is constantly evolving and is now starting a new period, sourcing from developing countries and building relationships with suppliers in these countries are becoming more and more important, some might even say an obligation to survive in the current market. There is increasing pressure from immediate circles for companies to act as a profitable organization and also engage in social projects that benefit society and the environment. In today's market, corporate social responsibility (CSR) is becoming as important to a company as accounting or marketing. , a company that does not adhere to CSR could be seen as old-fashioned or unaccustomed to change, and therefore seen as less desirable in every respect, from customers to suppliers etc. Companies that choose to adhere to CSR work hard to make it beneficial for all stakeholder groups involved in activities that will be positive towards the company and also the social environment, making sure to maintain a healthy balance. The effects of corporate social responsibility (CSR) cannot be underestimated or overestimated, as they cover a wide range of business aspects, including the management of the business and its effectiveness with respect to environmental impact and improvements. CSR is so diverse that it can even improve the quality of a product by adopting fair trade, for example, for en... . Companies that choose not to adhere to CSR, in a social way, expose themselves to heavy criticism from the public, which could also be called non-governmental organizations (NGOs). However this would mean grouping them and their ideas together, which is almost impossible in today's diverse society. On the other hand, in today's society, some aspects of business must take priority over adopting a positive sense of CSR, making it difficult for companies as sometimes their interest in wanting to take part in profitable initiatives exceeds the desire to engage in CSR. However, in the business world, there are numerous academics who support the impact that CSR can have on beneficiaries on a company. Michael E. Porter and Mark R. Kramer (2003) are two such academics,