He wasn't the brightest student, but he was the founder of Facebook. He worked on the idea of ​​connecting people in a virtual thread that no one else had ever thought of. It brought innovation to communication and grew dramatically. I work at Facebook on business model differentiation and innovation. This helps the company grow at a rapid pace, larger than its original market (Wilson et al., 2012). According to human psychology and Maslow's hierarchy theory we need an environment where we can become social, especially this space is very necessary for extroverts, we are well aware of the fact that Facebook is mostly a waste of time and energy, but people still spend their entire day using it just because its business model is so successful that it has become part of our lives. This company's innovation is not one that anyone can ever think of or has not used liberally or with high technology, but a simple rule creates a separate space for everyone. This innovation was not adopted by Hotmail, Gmail, Yahoo or others and they are still bearing the loss. A small website developed by a student is the leader of the business and social market