Breazeale explains, “It must have been unmistakably clear that women were the natural objects of his readers' desire” (75). In the eyes of Esquire Magazine's audience, being a woman was just as bad as being a homosexual person, so Esquire's founders needed to make sure there was no doubt in their readers' minds that this magazine was created for straight people. only males. Esquire's use of erotic images of women promoted women as nothing more than objects; while half the magazine insulted women about their tastes, the other half portrayed them in inappropriate sexual ways for men to look at. Esquire magazine even used inappropriate cartoons and voyeurism as a way to assert male dominance. Esquire ran articles about naked women in the bathroom being caught by construction workers, thieves or firefighters, or there being an accidental loss of clothing on the street; whatever the situation, they all featured a surprised female and a male giving a look that the female does not necessarily want (78). The point of Esquire, according to Breazeale, is that men can look at women however they want and whenever they want, and that they are simply an object of the male gaze. This idea contributes to Breazeale's main argument why in modern times (when this article was written), women are fantasized