Among the three rhetorical appeals, this is my favorite. Advertisers use logos to target that part of the population that is well educated and more experienced. This portion mainly includes men and women over the age of five. Logos are always used by advertisers for advertising products made for middle-aged and slightly older people. This party needs more than credibility, they need things that make them think about the reasons behind what they see, so it is the hardest group to convince to trust and buy any product. In our advertising we can find the Logos in the bee and the flower. The logic behind this part of the advertisement is that bees only go to flowers that have a pleasant smell and shape. Following this logic, the public will think that the cupcake smells so pleasant that the bees will believe it is a real flower. Any cupcake that smells this good will obviously taste really delicious. All people who think logically will feel the need to try the cupcake. It might even make people who don't like the cupcake want to try it. Most educated people know that chocolate makes people happier. According to Dukat “Chocolate in our body stimulates the creation of serotonin, known as the "happiness hormone". By having chocolate as part of the cupcake in the advertisement, many people will be drowned in it due to its health benefits. This ad contains a lot