Topic > Fujifilm Case Analysis - 542

President and CEO, Shigetaka Komori, says Fujifilm's mission is to create new value and contribute to social development. Among its main objectives was to further improve workplace skills, meet the diverse needs of society, create value and build society. The basis of the company's approach to social responsibility includes the open provision of information that fulfills its responsibility for good business practices. Fujifilms is also committed to continuously reviewing whether its CSR activities are aligned with the demands of society across customers, employees, local communities and other business partners. Thus the company not only transformed itself into a profitable conglomerate but also achieved astonishing growth on the international front as well. Ultimately, this allowed it to expand its business across the globe alongside emerging economies in each country and region. The company has also adopted the G-Up initiative to improve on-site skills in the workplace, in an effort to provide the company with valuable and ongoing resources....