Topic > Political advertising in Nazi Germany and the analysis of...

Advertising has been one of the essential elements of politics for decades. Throughout history, politicians have held a vital position in society. However, this does not prevent them from acting as salesmen when it comes to elections and their popularity in society, in other words as “potential voters”. As Ted Brader argues in his article Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions (2005), “political ads can change the way citizens get involved and make choices simply by using images and music to evoke emotions. “ Political advertisements are neither unusual nor immoral unless they start to turn into a kind of propaganda. Distinguishing the differences between propaganda and advertising is very significant. The objectives of propaganda and advertising are almost the same. On the other hand , the techniques used in propaganda and advertising can vary from each other. Propaganda can – in most cases does – involve a lot of deception, distortions of facts and even false statements in order to persuade people, while advertising simply seeks to promote an idea/material by highlighting its pros. The fact that both political propaganda and Advertising has always found its place in politics, should not distort the fact that both reached their peak during the Second War. world. As a result, there are many examples of political propaganda from the 1930s and 1940s. Although it was not limited to Germany, propaganda was a significant part of German politics. To evaluate political propaganda in Nazi Germany, it is necessary to understand postwar dynamics in Germany. What drove Germans to vote for Hitler, a huge dictator… in the middle of the paper… opaganda songs were played at political events. “Heil Hitler dir” was one of the popular songs. The lyrics of the song are terrifying: “Germany wake up from your nightmare! Don't give space to foreign Jews in your empire! All these hypocrites, we throw them out, Judea leaves our German home! Another platform for spreading the ideas of Nazism was cinema. The documentary “Triumph of the Will” by Leni Riefenstahl is considered a masterpiece. The film was made at the request of Adolf Hitler. It is labeled as a documentary. However, the film tries to impose the fundamental ideals and understanding of Nazism on the masses using various techniques. From my point of view the film is more than a documentary but an absolute propaganda of Nazism. It promotes Hitler and his ideals as they are the ideals of an entire nation. It is directed by Leni Riefenstahl and documents the Nazi party rally.