Probability of implementation: evaluate the real possibilities of implementation. Kristy May, the company's CEO and the person who will lead the project, estimates that the probability of implementation is 99% ( K. May, personal communication, September 23, 2016). Google Analytics is a free and easily accessible tool (Warner, 2015). Therefore, the only costs associated with the project will be the time required to understand and implement a well-designed analytics program (Warner, 2015). May believes that the opportunity costs associated with his time are worth the potential profit to the company (K. May, personal communication, September 23, 2016). 8. Public: Research findings and potential implementation plans should be presented to an interested public. Here, identify who you would present to and explain why you chose the audience? The research will be conducted by Kristy May, CEO of Peg and Kris, LLC (K. May, personal communication, September 23, 2016). The results will be presented to the Vice President of the company. The information collected will be used by both the CEO and the vice president to make key strategic decisions regarding the company's online advertising methods (K. May, personal communication, September, 25,