Innovation is the main driving force that drives most successful businesses. A company that continues to build a culture of innovation will always be on the offensive and enjoy continuous growth. Innovation can generally be considered as innovations regarding processes and innovations regarding artefacts. Companies can create a culture of innovation by allowing the brightest, like-minded employees a platform to be heard, expressing and sharing new ideas in a community context can lead to change, as Tom Peters describes in the article “ Change Means Recruiting allies and work each other until you have the courage to try the next experiment.” (Heywood, 2015) Innovation can only happen when a company encourages and respects the ideas of its employees. Bill Aulet's point of view implies the need for individuals, along with advances in science, to be driven by entrepreneurship. The common denominator in terms of creating a culture of innovation is overall growth and benefits to the business competitors and consumers