The author states that this is the new solution selling strategy and companies that choose to ignore this new method may run the risk of losing sales to companies that use this method (Ettenson, Conrado, & Knowles, 2013). Explain how the information in the article can inform your marketing strategy. The main point of this article is that there is a new and improved market strategy method. The information in this article is intended to convert the new and previous generations to a new method. While this article does not contain enough research and statistics for someone to change their method, this article may open up the possibility for companies to do more research on this method. How is the information presented important for a marketer in designing a marketing strategy? This information is important for a marketer in designing a marketing strategy because the marketer must choose which market strategy they will use in their plan. The choice may be simple for some and use the “4 Ps” because that method has worked for years, and even if it is a newer one in development, the marketer would prefer to take the safer route. Or the information in this article could open a new mindset for the marketer, who could then do further research on the SAVE method and for his specific company this method could be very