Generational differences in content generation in social media: the roles of gratifications sought and narcissismA. Article Basic Idea/Article Research Questions and Topic Importance This study examines “the roles of gratification seeking and narcissism in generating content in social media and explores generational differences in narcissistic motivations and personalities in predicting l 'use of Facebook, blogs and forums'. The generations analyzed are: Baby Boomers or Generation X and Echo Boomers or Net Generation. The study provides a detailed explanation of all of them. B. empirical evidence provided, ...) The objectives of the study are: - "Identify the gratifications sought in the production of UGC in social media (particularly Facebook, blogs and forums)." - “The contribution of narcissism to the generation of social media content media”. It is hypothesized that “highly narcissistic subjects actively participate in the generation of social media content”....