IntroductionThis advertisement “Binge Drinking: What are you doing to yourself?” it's an advertisement in a magazine that talks about alcoholic substances and what excessive consumption of them can do to the brain. New guidelines from the Australian National Health and Medical Research Council (NHMRC) refer to binge eating as "drinking too much on a single drinking occasion" rather than using the term "binge eating", but the meanings are generally the same ( DrinkWise Australia, 2012 ). This advert written and published by Drink Wise Australia is aimed at an older audience who goes out and drinks regularly warning them of the problems alcohol can cause.1.0 The message represented The message of watching what you drink is an extremely important message represented in society today. It needs to be understood because it is such a growing problem and can lead so many normal people to become irresponsible and do even more reckless things during their inebriated state. Research shows that approximately 75,000 liters of alcohol was consumed in Australia in 2012 (ABS, 2013).1.1 How is the message represented? This advertisement is extremely interesting as it portrays the key message of “watch what you drink” in a creative way. This ad shows a man while out drinking with his girlfriend who is extremely drunk and acting like a drunken lunatic towards his girlfriend. Next to this is the same man looking at how he behaved the night before and from the expression on his face it is easy to understand that he is disgusted by the way he behaved.1.2 How does the slogan reinforce the message? slogan on the poster is "Your night, your girlfriend, your sixth beer, your ex girlfriend". This slogan is also... middle of paper......around his girlfriend and as said in the slogan, this ultimately ends his relationship due to his loss of class. Many binge drinkers in Australia act like fools even on a quiet night in a bar with their girlfriend, friends, family or partner and binge drinking is becoming a growing problem in Australia due to this problem. The location and setting of this ad is very well written and makes the reader think about their actions. Conclusion In conclusion, the purpose and message of this announcement have been effectively represented within this poster. Many people who read this ad will remember their actions and watch what they drink the next time they go out to avoid being like the man in the photo. Overall, this ad is able to keep the message well and present it to a wider audience, making them aware of the problem of binge drinking..