When going to Wal-Mart, the average shopper has only one intention: to get in and out as quickly as possible. They may stop and chat with a friend they see, but they never do anything out of the ordinary. Among the shoppers around, I, equipped with a net, a bug kit and a safari outfit, undertook the dangerous task of breaking that social norm. The norm I broke with my social experiment was the unspoken social rule that says you shouldn't draw attention to yourself in a negative way, especially in public. This includes, but is not limited to, actions and clothing. To break this social norm, I dressed up in a stereotypical “safari” outfit. The outfit consisted of a khaki hat, button-down shirt, shorts and rain boots. Rain boots aren't usually part of safari attire, but they add a nice touch. My props consisted of a butterfly net and a bug kit equipped with a magnifying glass and tweezers, both purchased at the dollar store. Before starting my experiment in social violation, I was extremely nervous. I even put off the experiment for a few days because I was too terrified of stepping out of my comfort zone. When I finally worked up the courage to walk into Wal-Mart, I ended up wandering around the empty garden center to calm my nerves. Eventually, my nerves calmed enough to go into the actual store. The first area of Wal-Mart I went to was the toy section, filled with kids and their parents. I found an empty hallway and began analyzing a speck of dirt on the ground with the magnifying glass that came with my bug kit. Seconds later, two women turned down the hallway, stopped, and stared at each other in confusion. I, acting agitated, jumped up and began chasing an imaginary insect down the aisle through paper, such as clothing or hardware stores. This way I was able to observe whether the location influenced the sanctions I received. I would also probably reduce the time spent in the store, so that customers don't get used to me, as they started to do during my experiment. This experiment was rewarding in many ways. Even though I was nervous every second of the thirty minutes I spent at Wal-Mart, I was forced to step out of my comfort zone. This in itself is a rewarding experience, but seeing the reactions of others made the experiment even more rewarding. I also got to see how people react in certain situations and was forced to consider how I would react if I were observing myself through their eyes. Overall, this social violation did what it was supposed to do: break a societal norm and make shopping a little more interesting for those watching.
tags