Advertising and AdolescentsThe advertising I have chosen to talk about is from the “THINK!” campaign. The "THINK!" a campaign was organized to inform everyone, from children to the elderly, about road safety. The advertisement we chose to talk about concerns two teenagers who were hit by two separate cars and died. To me, this ad shows that the way teenagers were previously viewed has completely changed. (Adults and elders now view them negatively) My reason for saying this is because both of these teenagers had distractions, which were the cause of their deaths, (one teenager had a walkman, while the other had a cell phone). So adults who watched this would see teenagers in a negative view. They would think that "teenagers back then were more attentive, they placed more value on their lives than teenagers today." Looking at advertising, teenagers are not looked at in a positive way at all. If they were, then there would be some positivism but there isn't. If you look at other advertisements, it is very unlikely that you will see one about an adult being hit by a vehicle, but even if there was, there would not be a "distraction" that would have caused death. Looking at the ad, you can tell that the denotation is that the causes of teenagers' deaths are distractions. Advertisers are trying to prove that these two teenagers would not have died if they had not been distracted by an object. And I also noticed that the objects used in the advertisements are everyday objects for teenagers. I think there are many reasons why teenagers are portrayed negatively, but one that I've definitely noticed is the fact that some teenagers don't value their lives. everyone, so this gives others the opportunity to present them as a negative age group. They mainly focus on things like iPods, cell phones, walkmans, etc.