First, he uses a fallacy of analogy, comparing the healthcare industry to Starbucks. Stone even turns this into a syndrome when he states, “They expect their CT scans, when they want them, in much the same way they expect their low-fat extra hot caramelized decaf latte. Think of it as the Starbucks syndrome in healthcare,” to explain his analogy. The author also establishes the fascination of everyone living in California as major snobs. This leads to his second mistake, when he uses a generalization fallacy, he assumes that all Californians expect everything to work the way a Starbucks works. Starbucks is known for being fast and efficient, and Stone returns to the first ethical example involving ordering an MRI prematurely when he states, “The doctor saved time and avoided a difficult discussion by moving forward. The patient saved a trip and got what she wanted. Just like it would at Starbucks,” to provide what patients want their doctors to be like what their baristas would be like at Starbucks. Although Stone uses these two mistakes as part of his strategy, he helps persuade readers by using a relatable experience that everyone we had, a trip to