Being able to consider and use all three of these components to one's advantage would greatly increase the chances of the author being able to persuade the audience with his or her argument. When Kairos, the situational awareness factor, is taken into consideration and the components of the rhetorical triangle, Ethos, Logos and Pathos, are applied to it to construct an argument, it is very likely that the author will have a strong and impactful argument and win over their audience. This can be observed a lot in political speeches. All politicians use rhetorical tools to persuade their audience and gain their votes and support. When talking about rhetoric and giving speeches, it would be a shame not to mention Martin Luther King Jr., so I'll go ahead and do that. His "I have a dream" speech is a perfect example of rhetorical tools in use, because, in his speech, he keeps his words simple and shows enough emotion to be seen as sincere by his audience, and when politics is involved, sincerity is almost non-existent so it helps win over the audience. Beyond that, he uses more abstract concepts such as having dreams to describe his visions for the future of society, which adds an emotional layer to his speech, demonstrating great use of
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