Research companies like Gartner and Forrester collect information and data and turn it into actionable business insights, providing useful content for professionals to make more effective decisions and improve business performance .e. Axciom/Vera Bradly used data to analyze customer behavior, including purchase frequency, preference of different customer groups, customer interaction approaches, and sales of all types of styles and models. Based on this research, Axciom implemented two-phase strategic initiatives for Vera Bradly, primarily focused on the customer initiative. Such a new strategy offers Vera Bradly the opportunity to take the customer experience from an average level to an excellent level.5. McDonald's, the world's largest fast food restaurant chain, has achieved outstanding results in market expansion and marketing strategies. In recent years, however, due to poor perceptions of food quality and customer service, McDonald's has become less competitive in the industry. Nowadays customers are more health conscious than ever before, yet McDonald's has only focused on improving menu diversity rather than creating a menu that customers need. As a result, McDonald's is facing a growing exodus of its customers, so new CEO Steve Easterbrook has unveiled his new turnaround plan to revive