There were also reductions in purchases of red menu items, with the biggest changes seen in beverage purchases. These changes in purchasing patterns have been recorded across all racial and ethnic groups, as well as across all job types. The research team also reported changes in consumer behavior of both employees and visitors. It was also observed by the team that the overall canteen sales during the two-year period in which color coded categorization was introduced remained stable. There was no evidence of “label fatigue” with the color coding system. (McGreevy.