Firstly, an example that links to symbolic interaction theory, is the campaign to convince women to smoke, cigarettes were seen as a source of male sexual power. Bernays therefore associated the act of smoking with a sort of challenge to that power, so women smoked cigarettes. This would be a symbol and would satisfy the woman's envy of the male penis. They gathered women to smoke in a parade, to protest unequal women's rights and male dominance by lighting cigarettes they called "torches of freedom." The press came to capture the moment, as women lit their 'torches of freedom'. For this reason, cigarette sales to women increased. He made it socially acceptable. He influenced women by saying that cigarettes were like a symbol of independence and power. This was an idea to control the masses. Using Freud's techniques to satisfy people's inner irrational desires which could make them happy and therefore obey. Therefore, this connects well with symbolic internationalism, which explains that people act based on the symbolic meanings they find in any given