From the past to the present day, the way of communicating can seriously influence a person's life. A person's communication skill can make his career successful or unsuccessful. In this world, unless you have become the last human being in the world, good communication skill is needed to achieve a better life and even a better world. Therefore, communication skill is very important for one's future. To convey a clear and accurate message, communication can be divided into a few processes. First of all, the sender must conceive his message. “Don't open your mouth just to put your foot in!” When you have something to say, consider the best medium to convey your message and keep in mind that timing is important. (Shirley, 2005, p.11) In the case study, Kellogg's has the idea of ​​communicating the importance of breakfast to the selected audience. The sender should encode the message before sending it so that a clear message can be conveyed. The sender must think about what type of message and how to communicate a message that is suitable for the sender, the audience and the purpose. Decide first what specific outcomes you want from communication. (Shirley, 2005, p.11) Depending on the specific findings, the sender will know what tone and language is appropriate to use. Next, after the sender has clearly identified the purpose of his communication and understood how to express his idea, the sender must select a media and channel to deliver his message with the lowest costs but with the most efficient results. In this modern world, improving technologies create a wide range of communications. Telecommunications provide a technological base... middle of paper... the right atmosphere to talk or listen to anything after being busy dealing with all the political issues. The advantages of written communications include that the sender can be carefully planned and considered before transmission. Furthermore, one of the advantages is that it can be written and read when people are "in the mood". (Nicky, 2009, p.216). In fact, the message can be sent clearly and formally using written communication. In another way, if the sender chooses to communicate with MPs face to face, he will be very clear about their reaction. Furthermore, face-to-face communication can allow the sender to respond to MPs' uncertainty. Besides that, their feedback could be passed directly to the sender if you use the face-to-face method. On the other hand, face-to-face communication brings one of the great advantages that can prevent conflicts and resolve them.