Achieves this goal by analyzing current practices and how they relate to success in the global business environment. According to him, there is a direct link between effective communication and organizational success. To achieve effective communication, the author recommends two approaches that are widespread throughout much of the world: upward and downward forms of communication. It also provides examples of places where tactics are the predominant means of communication. In terms of effective business etiquette, the article explores a number of practices commonly used in three different geographic areas