Strong Point -It is a popular transportation app in our smartphone for daily life right now.-Offer high level services and different options in vehicles-Hide customer number and register each driver for safety .Weakness - They offer a lower price means drivers get paid less - The illegality of driving vehicles in some countries without a taxi license. - Uber drivers as partners and not employees will influence each other's loyalty. Opportunity -Hire more drivers to reduce the expected arrival time at the time of order.-More electric vehicle instead of the normal vehicle to respect the environment also reduces the cost of oil.-Delivery of lunch and various products. (UberFRESH)-Offer other means of transportation such as bicycle, motorbike and a helicopter.