According to Grayson (2003), there is a growing trend among academics and practitioners regarding social responsibility and ethics in marketing. Marketers and multinational corporations operating in different fields and regions across the world have started to understand the importance of corporate social responsibility (CSR) and ethics in marketing along with their role in carrying out activities that they take care of the interests of the community at the same time. maximize their companies' profit levels (Matten & Moon, 2004). Furthermore, corporate social responsibility (CSR) is the company's ongoing commitment to operate ethically and participate in economic development, while improving the quality of life of staff members and their families and the local community as well as the local community. society as a whole. Here the company implies towards people and customers in general. It is basically an expression used to illustrate what some consider to be an organization's responsibility to respond to the needs of all stakeholders associated with its business operations (Labbai, 2007). Furthermore, in simple terms it involves “what the company does, how it does it and when and what people say. Ethics and social responsibility are combined together and applied in a number of management disciplines such as human resources, computers, finance and many others etc. (Grayson, 2003). Furthermore, taking into consideration the above discussion, this particular paper attempts to shed light on the concept of social responsibility and ethics in sustainable marketing. Corporate Social Responsibility (CSR) and Ethics in Marketing When talking about social responsibility and ethics with respect to marketing, the marketer needs to adequately understand...... the central part of the paper...... socially responsible solutions are the most predictable to be successful. It is strongly believed that effective marketing is undoubtedly ethical marketing. Effective marketing is about developing and satisfying a long-term bond with consumers. Taking care of customers not only leads to higher levels of profit (or the achievement of business goals if a business is non-profit), but it is the highly ethical thing to do. Deceiving the consumer may help a company's profits in the short term, but it is not the means to build a successful business. Furthermore, the same applies to social responsibility. An organization must care for and give importance to all its stakeholders, including customers, staff members, suppliers, distributors, local communities within which they carry out activities, the environment and ultimately society..