Social media has played a significant role in several organizations today. Currently, approximately 80% of business leaders have considered using social media to support their marketing activities (Choudhury and Harrigan, 2014). With this technological tool, it has helped companies improve their decision-making process and identify consumer behaviors. Furthermore, it also helps in enhancing a good relationship with customers and other key stakeholders. This article attempts to examine how marketers could use these technological tools to effectively develop their marketing strategies. First, this article will discuss three tips related to social media implementation, such as how to apply social media with B2B strategies. These three recommendations would be helpful for organizations to achieve sustainability. Secondly, this article will analyze the results of empirical studies in order to demonstrate whether the use of social media would have a positive impact on business performance. Third, this paper will discuss the limitations of social media use that marketers need to worry about before applying them to their business performance. Initially, marketers should use social media to support their B2B marketing strategy in order to create brand awareness among their customers. How to Implement Social Media in B2B Strategy When companies used social media to advertise products and services, marketers should emphasize the company brand rather than the product brand in social media messages (Brown et al., 2012) . Focusing on such corporate brands would increase greater interactivity with B2B buyers compared to B2C buyers (Swani et al., 2014). Therefore, this leads to improved brand recognition among customers. In addition to... half of the paper... and all the factors related to the use of social media, companies should consider organizational preparation before applying social media as it may impact organizational cultures and other parties interested parties such as customers and suppliers. Since companies need to interact with these people in business activities, companies should be concerned with how familiar they are with using these people. If they generally haven't applied it to their business activities, using social media may not be truly beneficial to the organization. However, using social media would be useful for companies to monitor their competitors and explore more business opportunities in order to increase their competitive advantages. As a result, companies should find a compromise between the pros and cons of this tool. If the advantages outweigh the disadvantages, companies should consider using it.