Choices are made every day. These choices ultimately become part of who we are and what we stand for. The question we then ask ourselves is: what makes a choice good and what makes it bad? How do you decide between the two? What draws a clear line between a good choice and a bad one? We all have choices to make, but what is the psychology behind these good and bad choices? Through my research I discovered what actions are considered good and bad, the three main factors that determine a choice and how each decision is mainly based on two different beliefs. Good and bad actions Often people in the present discover in the course of life that there are different types of actions. conflicts. For example, when a person has to decide between two equally liked desserts, it is called approach-approach conflict. So how does someone decide to make a choice? Often as humans we incorporate into our action what others would think of our decision. We then decide on the consequences of our actions and whether or not society will consider the action socially acceptable. If the choice seems to be accepted as “socially acceptable”, then it can be determined that it is a “good” choice. J. David Velleman wrote a book based on the teachings of philosopher Richard Brandt called Brandt's Definition of “Good.” In it he defined the scope of a good choice. “The patient draws 'from propositions justified by publicly available evidence… and from principles of logic; and he repeatedly and vividly, every item of that information that may exert a specific effect on his desires” (Velleman 1). The quote clearly states that people base their choices based on their desires and the effects of fulfilling that desire. Some questions to ask yourself are: Will this choice satisfy my desires and will the consequence of completing the action be socially acceptable? In society, the choices considered good are simply those that society can accept. So what exactly is evil? In the book The Social Psychology of Good and Evil by Arthur G. Miller, it states: “In some cases, evil refers to particularly onerous or egregious acts, such as genocide, torture, terrorism, rape, or abuse on minors. In these contexts, social scientists appear to use the term evil in a similar way to laypeople. In other cases, the term is used not only in reference to the horrific nature of the acts but more specifically in relation to the propensity of ordinary or “good” people to engage in a wide variety of aggressive or criminal actions” (Miller 3).