The values ​​and beliefs shared across the organization always shape the way its work is done and when there is any change to be introduced in the organization, reshape the culture of organization is fundamental. Brenes and Mena (2008) conducted research on strategy and culture in Latin American companies and determined that if the organizational culture supports the principles and values ​​of the new strategy, this will result in successful execution of the strategy. Changing a company's culture to fit a new strategy is usually more effective than changing a strategy to fit an existing culture. Below are some techniques that can be used to change the culture of an organization. They include recruiting, training, transferring, promoting, restructuring an organization's design, role modeling, positive reinforcement, and mentoring. The link between strategy implementation and organizational culture must be managed wisely so that performance and success are not compromised (Humphreys et, al 2008). A study by Ahmadi, Salamzadeh, Daraei, and Akbari (2012) on the impact of organizational culture during strategy implementation in Iranian banks established that there is a significant relationship between organizational culture and strategy