How Red Affects Human Emotions and Behavior There is an influence constantly operating on our minds, an influence we may not even have noticed. It follows us everywhere and we cannot escape it, no matter how hard we try. It doesn't make any sounds or move, it simply hides silently in plain sight, influencing the way we think. Colors are one of the most effective and at the same time least considered influences on our mind. Why does seemingly every superhero have a red suit? Or why supervillains always wear black? Why are hospitals never painted red and most companies have white, yellow and red as their logo colors? The most emotionally intense color is probably red. Even if we don't always notice it, red influences our mood, the way we perceive others, our health and even the way we speak. It is also the symbolism of a wide range of things we see every day. Moods The least obvious effect red has on us is the way it can change our mood. No one would think of placing the blame on one colour, it seems a bit silly doesn't it? But in fact it is like this. It can arouse a wide range of emotions, from passion and love to violence and war (Ahmed Abdul-Sherif). Imagine entering a room. Red walls, red furniture, red carpet and red lights invade the entire room. Without trying, your mind would automatically speed up. You would feel more tense, more aggressive, and feel a surge of emergency or danger even without trying. Because red is such a powerful color, you will rarely see a hospital painted red. “Seeing red in competitive situations like written exams leads to worse performance” (someone) Red on the cover of an IQ test has often led to a worse score (someone) because it would silently insinuate danger, fear, and unnecessary things into the energy... at the center of the card... seems to dominate the field in its wide range of emotions that influence our moods, our health, our language, along with all the many things it symbolizes. Works Cited Ahmed Abdul -Sheriff. "What does the color red mean?" MG. March 11, 2010. Web. March 11, 2010. .Hagen, Susan . "Psychological study reveals that red improves men's attractiveness." A psychological study reveals that red improves the attractiveness of men. University of Rochester, October 28, 2008. Web. October 28, 2008. Johnson, David. "Color psychology". Database Information Please®, © 2007 Pearson Education, Inc. Web. October 28, 2007. Plitnick, B, MG Figueiro, B Wood, and MS Rea. “The effects of red and blue light on attention and mood in N.” Lighting Research and Technology March 2, 2010. Web. 2012. .Tamkins, Teresa . "Wearing red can increase your sex appeal." CNN Health. CNN, October 28, 2008. Web. October 28. 2008..