Tony Astarita, vice president of digital products at Barnes & Noble.com, said the new Nook was built in response to market research and customer feedback . “It's aimed at someone who is a good reader but someone with Wi-Fi availability at home or away from home and is not a traveler or a mobile reader like a 3G person,” he told PCWorld. Additional features include limited-time book lending among users on the Nook platform. This also includes software that runs on numerous mobile devices, including Apple's iPad. “Our strategy is any book, any time, any place,” Astarita said. It also offers complementary access to approximately 20,000 AT&T wireless hotspots across the country (Mello,