One of the most important coffee chains in Australia is Gloria Jean's Coffees. It is an Australian-based coffee company, with over 480 stores across Australia. It is one of the largest coffee chains in the world and is one of Business Review Weekly's top 1000 companies and among the top 500 private companies in Australia in 2008. Originally, the company started its operations in the United States, specifically in Chicago , with Ed Kvetko and Gloria Jean as founders in 1979. After over a decade, an Australian businessman and coffee expert, Nabi Saleh, introduced Gloria Jean cafes across Australia. In 2009, Gloria Jean's Coffees International's subsidiary, Praise International North America Inc, purchased the company's US retail and franchising operations from its current US owner (Gloria Jean's Coffee, 2013). Now, Gloria Jean's Coffees already has a large presence in 37 markets globally, with numerous outlets in Australia, Malaysia, Mexico, the United States, South Africa, Kuwait, Korea and many more. In particular, it has only 2 sales points in China, located in Xin Mei and Zhenyuan. The company is still pushing its efforts to establish a significant presence in China and increase and diversify the company's revenue streams. The People's Republic of China is the world's fourth largest country and most populous nation, with a population exceeding 1.349 billion. as of July 2013. The Chinese population consists of various ethnic groups such as Han Chinese, Zhuang, Manchu, Hui, Miao and others. Chinese people speak different languages, mostly Standard Chinese or Mandarin, Cantonese and other minority dialects. Most Chinese practice Taoism and Buddhism. There are also others who practice the Christian and Muslim religions. The Chinese government types i...... paper products ......nt and may venture into innovative products that depict Chinese culture. This enables product localization and could represent significant opportunities for the company. Furthermore, the company could adapt the pricing strategy based on the competition. The company could use a multi-faceted marketing approach for its promotional strategy which includes online marketing, localized company websites, print and broadcast advertisements and many others. In addition to kiosks and online stores, the company may have owned physical locations where there is seating and tables for its customers. As for human resources, they could employ multilingual employees to effectively serve their customers, as China has different languages ​​and dialects. Private capital financing could be one approach to enter and operate its own stores in the Chinese market