Public Relations Good public relations are the key to the success of any company. A company must strive to distinguish itself in its particular industry. The media can be a very effective public relations tool if used correctly. A twenty-first century business will not only need the ability to satisfy its customers, but to delight them. To achieve this, employees need to understand who the company is and what it stands for. Not only must they understand these values, but an employee must commit to upholding them on a daily basis. Each employee represents their company individually, and the impression they make on the customer is the customer's perception of the company. This is something that many employees don't think about or care about. Many fast food restaurants are a good example of this. These companies are run in such a way that their employees feel no pride or satisfaction in what they are doing. If you've been to a fast food restaurant lately, you can see how this is reflected in the service you receive. Another method is to create an illustrious history for a company. This would include how the company was founded, who founded it, achievements and contributions, and other information that could complement a company....