Imagination is more important than knowledge Alan Wesoloski, the owner of Yoda.com, could be a millionaire. Alan bought the domain name in 1996 because his cat was named Yoda. On the Internet, Yoda.com is accessed approximately 15,000 times a day. My guess is that approximately 14,995 of these people are children seeking information about the Star Wars character Yoda. A large percentage of these children are looking for Yoda dolls, lightsabers or other Star Wars accessories. Alan's web page, however, only contains a photo of his cat and information about copyright infringement (for obvious reasons). You don't need to speak directly to Jeff Bezos to get a license to sell Amazon.com products. In fact, the process only requires filling out a few forms. Amazon.com has a great Star Wars store that sells products related to the film series, including a wide variety of Yoda dolls, posters, and other toys. Alan Wesolovski might be selling a few hundred Yoda products a day right now. I believe if Alan had been offering such merchandise since the time of Yoda....