For the first component of the Session Long Project, your assignment is to write a 2-3 page essay about a healthcare organization that you are involved with or are familiar with. Specifically, your tasks are to select an organization and describe it. Then, discuss the major challenges in marketing that organization. Assignment Expectations: You will:1. Focus your response to this component of the SLP specifically on the key marketing challenges facing the organization.2. Apply the principles contained in the background materials in discussing the organization.3. Provide an academic basis for your answer.4. Justify your opinions with evidence from the literature.5. Cite several academic references for this assignment.6. Properly cite your references in the text of your essay (in parentheses or footnotes), as well as at the end.7. Limit your response to a maximum of 3 pages for each modular component of the SLP. The healthcare organization I am familiar with and involved with is Kaiser Permanente, where I work as an emergency room nurse practitioner and later promoted to manager. Kaiser Permanente, founded in 1945, is the nation's largest nonprofit health plan, serving 9.1 million members, headquartered in Oakland, California. At Kaiser Permanente, physicians are responsible for medical decisions, continually developing and refining medical practices to ensure care is delivered as effectively as possible. Kaiser Permanente combines a nonprofit insurance plan with its own hospitals and clinics—it's the kind of holistic health system encouraged by President Obama's health care law. It still operates in a half-dozen states, from Maryland to Hawaii, and is looking to expand…middle of the paper…i.e. Practice what Kaiser preaches, live long and prosper for a better life. References: Abelson, Reed. (March 20, 2013). The face of healthcare of the future. Retrieved November 2013, from http://www.nytimes.com/2013/03/21/business/kaiser-permanente-is-seen-as-face-of-future-health-care.html?_r=1&Lofgren, Diane Gage and Cantu, Debbie (2010, Summer). Prosper. Retrieved November 2013 from http://www.marketingpower.com/ResourceLibrary/Publications/MarketingHealthServices/2010/30/3/Five%20lessons.pdfPowers, Thomas & Jack, Eric P. (2008). Using flexible volume strategies to improve customer satisfaction and performance in healthcare services. The Journal of Marketing Services 22.3 (2008): 188-197. Retrieved by Proquest November 2013 from http://search.proquest.com.ezproxy.trident.edu:2048/docview/212658540/141F39DFDF97F1744E7/1?accountid=28844