Our furniture store has been extremely successful as a cash and carry business, but in order to expand our market share and increase our revenue; we decided to create an external sales force to conquer the local office furniture market. This sales force will focus on meeting our business community's need for all-inclusive office furniture packages, from layout design to product delivery. After analyzing market conditions in Ocala, we determined that while there are many companies that sell furniture, there are very few local companies that offer complete office furniture packages that include design consultation and delivery. Ocala and the surrounding fifty mile area is home to over 340,000 people and nearly 13,000 businesses according to (http://ocalacep.com). Among these companies are names like Lockheed Martin, Ocala Regional Health System, University of Florida, and AT&T, to name a few. These companies, which employ thousands of people, have their own individual needs for a fully furnished office space. Through our partnerships with our many great suppliers and with the help of a dedicated sales team, we believe we can capture a dominant market share and expand into other markets with the help of increasing profits from this new venture. The next few pages will detail our hiring and training process for new sales staff, our sales process and prospecting plans, our monitoring and compensation plan, and finally our focus on customer service. We need to hire three competent and dedicated people for our sales team. Hiring our new sales force It is very important to hire the right sales staff and train them properly so that they are a... middle of the paper... ...drafted regularly by the sales manager.• Progress meeting. A progress meeting will be held each week at a time to be determined later. This time will be used to review ongoing sales opportunities and problems or challenges with our products or services. The Sales Manager will also use this time to motivate or coach our sales staff and inspire them to increase sales volume. Sales Force and Sales Process Our sales process must be followed closely and all progress will be monitored, tracked and evaluated on a regular basis by the Sales Manager. The key to our sales process will begin with our salespeople becoming experts on all the products and services we offer. Once this is achieved, our sales associates will focus on researching and developing leads that will ultimately lead to the sale of goods. Once a seller has become