To manage the multiple currencies, Adidas also sets the price of its products by entering into a future goods contract that uses USD for its sales.2.4 Market research and product promotion productsUsing athletes in TV commercials is the strategy that Adidas has used to promote their products, in order to create brand awareness among people around the world (Manus, n.d.). The reason why Adidas probably uses athletes in almost all of its advertising is because Adidas wants to make people believe that when they use Adidas products, they can be just as professional as the athletes. 2.5 Corporate Governance To manage Adidas and its shareholder value, Adidas uses a dual system for its corporate governance, which consists of the management board and the supervisory board (Adidas, 2016). By working together, both the management board and the supervisory board of Adidas can jointly define Adidas's business strategy by providing information from both on Adidas's strengths, weaknesses, opportunities and threats.22.6 Corporate Social