Nu Skin Inc. Report ● Introduction to the company: history, location, products, etc., including why you are interested Founded in 1984 Nu Skin Enterprise, Inc. gave a twist to the sale of its products. The strategy is a direct sales style that distributes more than 200 high-quality anti-aging products in both the personal care and dietary supplement categories. The company has a large global consumer base spanning from America, Asia Pacific, Africa and the Middle East. The company has three divisions Pharmanex, Nu Skin and Big Planet. The first concerns natural nutraceutical products, the second markets personal care products and the last markets technological services. The company is headquartered in Provo, UT. Studies show that they generated more than 2.17 billion in revenue in 2012. The company's mission has been to improve people's lives through quality products, rewarding business, and an uplifting and enriching culture. The company isn't just interested in money, records show that in 2012 combined it and its partners donated more than 4.2 million to improve the lives of children around the world. At a convention, Blake Roney, president and co-founder of Nu Skin Enterprises, used the phrase “force for good” as he shared his vision for how he wanted the company, its distributors and its employees to be known in the whole world. This theory has been imprinted into the company's brand as it pursues the role of philanthropy in the world. The original Force for Good campaign was introduced alongside the Nu Skin Epoch product line in 1996. The company's brand of skin and hair care products was developed in collaboration with the world's leading scientists studying the relationship between indigenous plants and cultures. Research showed that a donation of 25 cents for each sale of each Epoch product was aimed at preserving the environments, lifestyles, languages ​​and traditions of ethnic peoples around the world. To commemorate this big step, the company has donated more than 320 million meals through the Nourish the Children initiative to the world's hungry. The goal of this company is to recruit people who want to become entrepreneurs by selling products and signing up new distributors. The style can be compared to the pyramid scheme (which has come into question several times) but these people collect commissions and bonuses and have the opportunity to build their own sales network. Finally, I have been a customer of the company ever since 2008.