Tourism has been at the top for two years in Pakistan. The time is long gone when immeasurable Americans, British, Canadians, Chinese, Germans, Australians and people from all over the world visited Pakistan to see its beautiful and shocking historical and cultural tradition. Our beautiful country's tourism is now overrun with terrorism and instability that has kept it off the radar for all but a few unsentimental explorers. Its rich culture, impressive hill stations, scenic places, history, heritage, beautiful lakes and highest mountains tearfully await enthusiastic visitors who would extremely tell the world about their specialness. Some would say that political will comes first, but they are not wrong. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Terrorism has done a lot of damage to our tourism in recent years. The most horrific event occurred in 2013, when on June 22 sixteen militants dressed in Gilgit Scout uniforms stormed a high-altitude climbing base camp in Gilgit Baltistan, Pakistan, and killed 10 climbers and a local guide. These climbers came from various countries, including Ukraine, China, Slovakia and Nepal. In addition to attacks on tourists nationwide, many countries have issued travel advisories to their citizens. In 2016, the UK Foreign Office advised against all travel to some areas of Pakistan such as the Federally Administered Tribal Areas, Kohat, Lakki and Lower Dir districts, Peshawar city, Northern and Western Baluchistan and travel on the Karakoram Highway between Islamabad and Gilgit. They also advised against all but necessary travel to the Kalash Valley, Bamoboret Valley and Arandu district south and west of Chitral in Khyber-Pakhtunkhwa, Quetta city, Nawabshah city in Sindh, and interior areas of Sindh north of the Nawabshah. Most of these areas that are off-limits to foreign tourists are the ones that host the most compelling tourist attractions. In 2009, Pakistan was ranked 113th out of 130 countries to visit, according to the World Economic Forum's Travel and Tourism Competitiveness Report (TTCR). Although due to political instability, suicide attacks, religious conflict, kidnapping of foreigners and insecurity in the country have negatively impacted tourism across the country, especially NWFP which is currently renamed as Pakhtoonkhwa. Due to the fighting between military and religious forces, the NWFP, which covers 70% of the country's tourism area, and where millions of people involved in the tourism industry are severely squeezed. Continued war and terror have damaged both the economy and security of the area. Pakistan has a very diverse and rich culture to recommend to tourists along with many opportunities for adventure tourism as the four provinces and three territories of Pakistan are very different and so different that foreign tourists don't feel like they are in the same country with different cultures, attractions and seasons. Pakistan should improve the country's image by first improving security conditions to convince foreign tourists that they are safe in the country because In the past, incidents such as the kidnapping of an American journalist and the attack on the Sri Lankan team, along with the explosion of bombs in the country's big cities, have brought the feeling in the West that Pakistan is not a safe country, which is the main cause of exhausted tourism. in the country, especially tourists from Western countries are not willing to visit Pakistan due to the fear that the country is not.