The US sports broadcasting landscape is incredibly competitive. There are a number of major broadcast and cable sports entities that are constantly growing. You know the big ones are obviously NBC, ESPN, CBS, Fox, Turner. Many leagues have their own networks, whether it's the NFL Network, the Major League Baseball Network, the NBA Channel and then there are regional sports networks. Now, where the local teams in each market have their own regional sports network and you layer all of that as a foundation and then on top of that you now have a very strong over-the-top digital presence that's growing. So the panorama is very rich and continues to grow, very competitive. So we all have to be very strategic when we do our acquisitions and our planning. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original Essay So the NFL is big daddy Mack so to speak here in the United States and their product is the most valuable television product out there and they are available weekly at the most desirable time of the year, which is the fourth quarter. Sunday night football will average more than three times as much as any other regular season sporting event. To give you some examples, there are a lot of very popular entertainment programs that NBC has, this is us, we have the voice, none of them come close to delivering Sunday night football. Well, rugby was truly absent from the sports television landscape for a long time. I mean, you haven't seen it anywhere or on any of the broadcast networks. You haven't really seen it on cable networks. The only familiarity people had with rugby here was perhaps the occasional world cup match, but that's about it. There is no regular season for rugby and I think that until there is a regular season, which means that the American public and the sports entertainment operators, sponsors and broadcasters can see a regular season, then you'll actually be able to ask people to get involved in something that might It might not be a one-off thing. The biggest thing that happened here that really sparked our involvement, attention and focus was when the Olympics brought rugby sevens to the 2016 games in Rio. We were actually quite surprised and very happy with how well the rugby went in Rio. The United States didn't make it to the medal round, but despite that people still wanted to see a great competition and fortunately because we had played the collegiate sevens for five years before Rio and the HSBC sevens in Las Vegas. People were familiar with this sport. They were quite familiar not only with the players but also with the rules and the competition and so when they saw rugby sevens during the Olympics they immediately said oh, I've seen that before. I know it's a fantastic match and we achieved extraordinary numbers that meet our expectations. I think in the United States this is the sport that people are most familiar with. Now they will see the World Cup take place in San Francisco. Once they understand the game of 7s, I think this will give us a great opportunity to further introduce them to the game of 15s and sports in general. People need to be able to wake up and I know there will be rugby this weekend or I know where to get my rugby. Well, people are used to looking for their game, but if it has to create mass appeal. It was a question of how to make it public. Please note: this is just an example. Get a custom paper from our expert writers now. Get a custom essay So NBC, you know, looked at the.