Protecting the environment is very important to many people today. They care about making sure people treat the earth right through things like reducing pollution and recycling. They also worry about how the way a company operates can affect the environment. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay McDonald's is well aware of these concerns. This is why they have set new sustainability and social responsibility goals for the company by 2020. Some of their goals include increasing recycling within the restaurant by 50%, serving 100% more fruit , vegetables, low-fat dairy or whole grains in nine of its major markets, supporting sustainable beef production and sourcing 100% fiber-based packaging from certified or recycled sources. Adopting this new business model comes at a cost for McDonald's. Their overall business is based on the ability to create cheap food that is produced cheaply, and these new goals that they have set for themselves will likely drive up the price of cheap food because it won't be as easily produced cheaply. This may discourage some of their customers who are used to extremely low prices. McDonald's is also able to save money thanks to this decision. They know that their millennial customers are increasingly attracted to companies that practice sustainable business habits. By changing their business model to reflect these opinions, they will most likely attract more customers to their restaurants and increase their profits. This new business model offers incentives for McDonald's customers. Their environmentally concerned customers will see this move as a positive thing and will likely go to McDonald's more often because the restaurant reflects their opinions and they feel like their voices are being heard. on sustainability and environmental protection, more and more companies are likely to follow in McDonald's footsteps. These other companies will also want to participate in McDonald's success and will reclaim some of their customers that they may have lost because having a sustainable business model was not a top priority for them. McDonald's is able to create wealth through voluntary trade. While the cost of this new model may seem detrimental and would cost significantly up front compared to McDonald's old business model, the company knows that it will pay off in the long run. As more customers consider protecting the earth to be important to restaurants, McDonald's profits will increase dramatically. The consequences of this decision are for the future. Customers are more likely to go to a company that they believe matches their opinions. More and more companies will try to follow McDonald's example to make their restaurants more sustainable in order to attract these types of customers. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay The author's opinion that this decision is a good thing for McDonald's is correct. With an ever-increasing focus on protecting the environment, more and more people will realize the importance of what McDonald's is trying to do. This will lead to an even greater increase in customers, in addition to the millennial customers who will already flock to the restaurant. This article refers to class because we have discussed different classifications of goods. In this case, the food produced by McDonald's would be considered a pure private good because the..